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Why is SEO important

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  • 3 min read

If you have just launched your website and are wondering how to get more visitors to it, then you need to work on your website SEO.

SEO stands for Search Engine Optimisation, and it refers to the process of optimising your website so that it ranks higher in search engine results pages (SERPs). The higher your website ranks in the SERPs, the more traffic you can expect to receive.

Here are some basic SEO tips for beginners:

  1. Conduct Keyword Research

Keyword research is the process of identifying the words and phrases that people use to search for your products or services. Once you have identified your keywords, you should include them in your website’s content, including your headlines, subheadings, and body copy. However, avoid keyword stuffing or overusing your keywords, as this can lead to penalties from search engines.

  1. Optimize Your Meta Tags

Meta tags are the snippets of text that appear in the SERPs under your website’s title. They include the meta title and meta description. The meta title should be no longer than 60 characters and should include your primary keyword. The meta description should be no longer than 160 characters and should provide a brief summary of your website’s content.

  1. Create Quality Content

One of the most important factors in SEO is quality content. Your website should provide valuable information to your visitors, and your content should be well-written, engaging, and informative. Aim to create long-form content, as longer articles tend to perform better in the SERPs (search engine results pages).

  1. Use Header Tags

Header tags are used to structure your content and make it easier to read. They also help search engines understand the hierarchy of your content. Use H1 tags for your main headline and H2, H3, and H4 tags for your subheadings.

  1. Optimize Your Images

Images can help make your content more engaging, but they can also slow down your website if they are not optimized. Be sure to compress your images so that they load quickly, and include alt text for each image so that search engines can understand what the image is about.

  1. Build Backlinks

Backlinks are links from other websites to your website. They are important for SEO because they signal to search engines that other websites consider your content to be valuable. Focus on building high-quality backlinks from reputable websites in your industry.

  1. Use Social Media

Social media can help drive traffic to your website and improve your search engine rankings. Share your content on social media platforms like Twitter, Facebook, and LinkedIn, and encourage your followers to share your content as well.

SEO doesn’t have to be complex, and these basic tips should help you get started. Remember that SEO is an ongoing process, and you will need to continually optimise your website to improve your rankings. With patience and persistence, you can improve your website’s visibility and attract more visitors to your site.